The moment you find out about an upcoming web project, work closely with your account lead to get as much information together as you can. The two of you will outline the project charter and a draft statement of work. You’ll also need to make sure your account lead drafts a creative brief that can […]

What functionality and content does your website need to satisfy the site strategy? Documenting this critical information is called Requirements Gathering. Web development borrows a lot of terminology from traditional software development practices, and the phrase “Requirements Gathering” comes from that world.
Marketing people don’t like traditional software practices or phrases, and marketing people are usually […]