If you’re a freelancer, you’ve probably run into this scenario: a client calls with an “urgent” project that needs you right this second! You reluctantly agree to do a preliminary conference call to see what’s going on, and while everyone is thrilled to have you on the team they manage to dance around your questions […]

The moment you find out about an upcoming web project, work closely with your account lead to get as much information together as you can. The two of you will outline the project charter and a draft statement of work. You’ll also need to make sure your account lead drafts a creative brief that can […]